The Modernista
Pretty Green Gals

Some of Hollywood’s lovely ladies are joining us on the green bandwagon, and I think it’s great. I was reading the January 2008 issue of Vogue the other day and the article about Kate Hudson mentioned that she is launching her own natural hair care line. Apparently when a friend of hers was diagnosed with breast cancer and consequently concerned about the chemical load in her beauty products, Kate cleaned out her bathroom and removed products that were made with chemicals and animal testing. On her quest for more natural products, she discovered that there is a hole in the market for natural shampoos, so she teamed up with her hairstylist, and David Babaii for Wild Aid was born. The line is set to launch in March, and not only is it all natural, but a percent of the profits go to the Wild Aid animal charity.

According to the website:

Today, I picked up the latest issue of Fitness magazine and discovered that cover model Josie Maran has her own natural cosmetics line, Josie Maran Cosmetics. The website says:

Over time, Josie noticed a hole in the market. It was hard to find products that matched her approach to life – products that are pure and gentle, that contain no toxins or ingredients that damage the planet. The few earth-friendly products she found were lacking the sophistication and the level of luxury she craved.

Josie knew that if she wanted products that met these high standards, other women would want them too. So in 2006 Josie set out to create her own makeup line.

Josie Maran Cosmetics is arriving at the perfect time. Today’s woman is discriminating and asks a lot of the products she buys. She’s unwilling to compromise style, beauty, quality or caring for the planet. Now she can have all of these things and have her makeup, too.

The philosophy of Josie Maran Cosmetics comes from Josie herself. It’s a balance of her low maintenance, go-with-the-flow attitude and her refined, worldly taste. “I know exactly what I like. My tastes are very specific,” Josie says. “I crave quality, whether it’s the best fabric, the best food, or the best makeup. I try to surround myself with the best of everything.” Josie’s passion for everything she does is evident in the line. Every element, from the packaging to the makeup shades, is a reflection of her unique sensibility.

Josie Maran isn’t the only eco-conscious model. Supermodel Angela Lindvall is the founder of the Collage Foundation, which promotes change by being socially and environmentally active and responsible. It provides sort of a network for change, by informing people about various events and causes in which they can participate.

It’s nice to know that Hollywood isn’t all train wrecks and rehab, and that there are socially and environmentally conscious celebrities who are using their fame to bring about change.

Leave a Reply