The Modernista
Gwyneth

Gwyneth Paltrow has been catching a lot of flack lately for her lifestyle blog Goop, which seeks to “nourish the inner aspect.” I guess that because 1) she’s an actress, not a health expert, and 2) a lot of her suggestions involve alternative healing, people assume that’s she’s kooky and doesn’t know what she’s talking [...]

Herbivore

I’ve mentioned Cosmo’s Vegan Shoppe before. Based in a suburb of Atlanta, it’s a primarily online company that offers all things vegan: beaked goods, shoes, purses, shirts, vitamins, jerky, soap, shampoo…it’s a pretty good one-stop-shop if you like your products to be cruelty-free. The fun doesn’t stop there. In addition to being socially-conscious, the products [...]

rihanna1

There are a few things about Rihanna that are undeniable: she’s cute, she’s talented, she likes risky fashion choices and she’s having a tough year. She’s made only a handful of public appearances since the Chris Brown incident, and canceled her comeback performance because she hadn’t fully recovered. But if looking good is the best [...]

Magenta Jorja small

When I was in high school, one of my best friends was named Natascha, who often went by the nickname Nat. She got married last year, and her husband’s name is Matt, so they are frequently referred to as MattandNat. So I always giggle when I visit the site Matt & Nat, which seems like [...]

Jessica Alba and a purple Sigg

As you know, I’ve long been a proponent of Sigg’s non-leaching, reuseable water bottles, and I’ve been carrying my cute purple one around so long it’s all banged up and well-loved. Apparently Jessica Alba has jumped on the Sigg bandwagon, and is carrying around my exact same water bottle. It’s a good thing I have [...]

So, the folks at Peta supposedly created this ad for the Superbowl, which NBC rejected on these grounds. But since Peta is known for its attention-getting antics, I have to wonder if they made it too racy intentionally, just to cause a stir about it getting banned and getting more people to visit their site. [...]